Open it up and Let Go

From an article in Business Week - some self reflection at the end of the piece:

What would this article look like if it were a real blog, and not just this glossy simulacrum?

Think of the way we produce stories here. It's a closed process. We come up with an idea. We read, we discuss in-house, and then we interview all sorts of experts and take their pictures. We urge them not to spill the beans about what we're working on. It's a secret. Finally, we write. Then the story goes through lots and lots of editing. And when the proofreaders have had their last look, someone presses the button and we launch a finished product on the world.

If this were a real blog, we probably would have posted our story pitch on Day One, before we did any reporting. In the blog world, a host of experts (including many of the same ones we called for this story) would weigh in, telling us what's wrong, what we're overlooking. In many ways, it's a similar editorial process. But it takes place in the open. It's a discussion.

Why draw this comparison? In a world chock-full of citizen publishers, we mainstream types control an ever-smaller chunk of human knowledge. Some of us will work to draw in more of what the bloggers know, vetting it, editing it, and packaging it into our closed productions. But here's betting that we also forge ahead in the open world. The measure of success in that world is not a finished product. The winners will be those who host the very best conversations.

Letting go of control is proving to be very difficult for mainstream media organizations...