MySpace Rules Online Video
According to a new video report that comScore Media Metrix will begin offering starting Tuesday morning, 37.4 million unique individuals watched a video on MySpace in July. All told, they collectively watched 1.4 billion videos.
By comparison, the audience on Yahoo watched 812 million video streams, making Yahoo the No. 2 most popular video site as measured by video streams. Yahoo ranks No. 1 as measured by unique streamers (similar to unique visitors), but barely beats out MySpace.
YouTube ranks No. 3, having generated 649 million video streams in July.
So dominant is MySpace that it accounts for 20% of the 7.2 billion video streams across the Web. Not bad, considering that MySpace launched its video service not even six months ago. And, not bad considering that video is the new frontier, accounting for roughly 2% of online advertising.
Just to be clear, there is no double counting, according to comScore. MySpace’s figures do not include YouTube videos viewed on MySpace. The views are only of the site’s own videos viewed either on their property or embedded across the Web on blogs or on distribution partners. So, YouTube’s 649 million video streams count the videos viewed on YouTube as well as blogs that might have embedded a YouTube video.
Rounding out the top 10 most popular video sites were Time Warner , which came in at No. 4, with 258 million streams. ROO Group which is a video syndication company with such shows as Alpha Mom TV, generated 186 million video streams.
Microsoft followed ROO, with 156 million videos streamed. Microsoft sites include MSN.com and MSNBC.com. Following Microsoft was Viacom.
And, near the bottom of the top 10 video sites was Google .
Another interesting stat to note is that 3 out of 5 Internet users are watching online videos, typically twice a day.
On MySpace, its audience on average watches 39 videos a month, or just over 1 times a day.
FULL ARTICLE
By comparison, the audience on Yahoo watched 812 million video streams, making Yahoo the No. 2 most popular video site as measured by video streams. Yahoo ranks No. 1 as measured by unique streamers (similar to unique visitors), but barely beats out MySpace.
YouTube ranks No. 3, having generated 649 million video streams in July.
So dominant is MySpace that it accounts for 20% of the 7.2 billion video streams across the Web. Not bad, considering that MySpace launched its video service not even six months ago. And, not bad considering that video is the new frontier, accounting for roughly 2% of online advertising.
Just to be clear, there is no double counting, according to comScore. MySpace’s figures do not include YouTube videos viewed on MySpace. The views are only of the site’s own videos viewed either on their property or embedded across the Web on blogs or on distribution partners. So, YouTube’s 649 million video streams count the videos viewed on YouTube as well as blogs that might have embedded a YouTube video.
Rounding out the top 10 most popular video sites were Time Warner , which came in at No. 4, with 258 million streams. ROO Group which is a video syndication company with such shows as Alpha Mom TV, generated 186 million video streams.
Microsoft followed ROO, with 156 million videos streamed. Microsoft sites include MSN.com and MSNBC.com. Following Microsoft was Viacom.
And, near the bottom of the top 10 video sites was Google .
Another interesting stat to note is that 3 out of 5 Internet users are watching online videos, typically twice a day.
On MySpace, its audience on average watches 39 videos a month, or just over 1 times a day.
FULL ARTICLE
posted by Dean Terry at 1:52 PM
0 Comments:
Post a Comment
<< Home